Vela adds Ad/Ad Block Insertion capabilities to the Media Advantage Video Server


Vela Research, a leading digital media solutions provider, announced today that it had extended the robust capabilities of the Media Advantage Video Server System with an Ad Insertion feature set

The Media Advantage Playout System provides 24x7 play to air capabilities with SD/HD support including advanced scheduling software, optional output configurations, Closed Captioning Insertion support, an As Run Database, and Integration Options with third party traffic and billing systems.

Mike Reddy, CEO of Vela, stated, “The addition of Ad/Ad Block insertion capabilities places station groups and cable operators of all shapes and sizes on a level playing field for generating Advertising revenue and increasing the bottom line.”

Founded in 1994 Vela® is an Emmy® award winning company offering a range of live and file based solutions for the broadcast, cable, OTT, VOD, and post production. Over the past 21 years, Vela has earned recognition by virtue of the trouble-free, high-performance and cost-effective solutions in use in demanding customer environments worldwide. Vela counts A+E, AMC, Disney ABC Television, Fox, Comcast, Time Warner Cable, and DirecTV among its customers. It is based in Clearwater, Florida.